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Monogram or ( lettermark) logos.
Monogram logos combine simplicity and elegance, intertwining initials or letters to create a distinct symbol. Their timeless appeal lies in their ability to convey identity succinctly, making them popular among brands, individuals, and institutions alike. From fashion houses to corporations, monogram logos exude sophistication and professionalism, embodying a brand's essence in a concise yet memorable design, leaving a lasting impression on consumers.
Wordmarks (or logotypes)
Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this.
Pictorial marks (or logo symbols)
A pictorial mark (sometimes called a brand mark or logo symbol) is an icon or graphic-based logo. It’s probably the image that comes to mind when you think of the logo. For example, the iconic Apple logo, the Twitter bird (now known as X) and the Target bullseye.
Abstract logo marks
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the stripy Adidas flower.
Mascots
A mascot is simply an illustrated character that represents your company. Think of them as the ambassadors for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut.
The Emblem
An emblem logo consists of a font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact. Thus they are often the go-to choice for many schools, organizations or government agencies.
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